Maybe we should talk about style rather than fashion. Your style will reflect your personal story. Style is about being inventive, innovative, independent and creative. You might love a garment for a long part of your life and it might grow and change with you. Quality, longevity and adjustability become far more important.

Fashion dictates, style allows you to re-invent, re-create and repair. Style is more creative, more satisfying and more responsible. Style builds on ideas and does not discard them. Swap the buttons and suddenly this five year old coat it super cool. You created your own coat, your own design and story.

If you need a car, a well maintained old car is much greener than a new car. Most of the energy a car uses in its lifecycle is embedded in the materials and the manufacturing processes. The quality of most cars is very good. Why not look after it for a long time?

High quality furniture can last you a live time as many of the design classics have proven over the years. Pieces can be repaired and well designed products sit well with a new colour on the walls or a new blanket you have found for your sofa.

Style allows for searching out, swapping, bartering, inventing, making, changing, producing, showing – all rewarding and creative skills.

Suddenly fashion seems rather old fashion.

M.HAUS 2010