As customer insight researchers we are often involved in testing or evaluating design concepts, new products, advertising ideas or direct mail pieces to ensure that they appeal to their intended target market. One of our main research ‘tools’ is focus groups, which involves physically bringing together a number of people in a variety of locations [...]
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After the Mediterranean the Alps are the second most favoured holiday destination in Europe with 60 million visitors per year, mainly because of the skiing facilities. The impact of tourism is projected to increase as a result of greater affluence and the change in lifestyle and demographics. Tourism is still one of the fastest growing [...] Y-TOWN – the Shanghai based design agency – joins thequietriot.com network. Over the last years China has emerged as the new economic power house and achieved tremendous growth rates. However, the environment, energy efficiency and sustainability have not been a top priority. Y-TOWN was set up in 2006 to make a difference. Y-TOWN was founded in Shanghai [...] |
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