About 20% of the CO2 emissions in the EU are generated by road transport. Passenger cars are responsible for around 12% of CO2 emissions. From 2012 new cars will have to have emissions of 120mg/km or lower. In the same year a labelling system for fuel efficiency, wet grip and external rolling noise performance will [...]
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As customer insight researchers we are often involved in testing or evaluating design concepts, new products, advertising ideas or direct mail pieces to ensure that they appeal to their intended target market. One of our main research ‘tools’ is focus groups, which involves physically bringing together a number of people in a variety of locations [...] |
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